Suggested Reading
The 5 Levels of Leadership
By John C. Maxwell
Rise to a higher and more effective level leadership and master the ability to inspire and build a team around you.
The 7 Habits of Highly Effective People
By Stephen R. Covey
One of the best-selling books of all time. A must read.
Attracting Perfect Customers
By Stacey Hall
Learn how to attract only customers who value your service, pay you what you are worth and send you referrals on a regular basis.
Building Customer Loyalty from the Inside Out
By Debra J. Schmidt
Having heard Deb speak on two occasions, I can attest that she is the industry leader in building customer loyalty.
Built to Sell: Creating a Business That Can Thrive Without You
By John Warrillow
Learn what it takes to create a solid business that can thrive long into the future without the personal involvement of the owner.
First Things First
By Stephen R. Covey, A. Roger Merrill, Rebecca R. Merrill
This book can help you understand why so often our first things aren’t first.
Fish!: A Remarkable Way to Boost Morale and Improve Results
By Stephen C. Lundin
Over 5 Million Copies Sold! An easy, fun read that will help you bring energy, passion and a positive attitude to your workplace.
Flight of the Buffalo: Soaring to Excellence, Learning to Let Employees Lead
By James A. Belasco
This bestseller presents a management program that encourages employee leadership.
Good to Great: Why Some Companies Make the Leap…And Others Don’t
By Jim Collins
The author set out to determine how good companies, mediocre companies and even bad companies achieve enduring greatness. His finding shed light on virtually every area of management practice.
How Successful People Think: Change Your Thinking, Change Your Life
By John C. Maxwell
A Wall Street Journal bestseller. Eleven keys to more effective thinking that will lead you to personal success.
How to Win Friends & Influence People
By Dale Carnegie
For more than 60 years this book has helped people achieve success in their business and personal lives. A true classic.
Never Eat Alone: And Other Secrets to Success, One Relationship at a Time
By Keith Ferrazzi
Understand the power of relationships and learn how successful people truly connect with others not just network.
The One Minute Manager
By Kenneth Blanchard, Ph.D
An easy read story that reveals three very practical secrets: One Minute Goals, One Minute Praisings, and One Minute Reprimands. It has been a business best seller for years.
Raving Fans: A Revolutionary Approach To Customer Service
By Ken Blanchard
Just having satisfied customers isn’t good enough anymore. Written in a parable style, this simple story will introduce you to the concept of Raving Fan service.
Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!
By Robert T. Kiyosaki
The #1 personal finance book of all time explains the difference between working for money and having your money work for you.
Six Steps to Small Business Success
By Five PASBA Members
Written and inspired by members of the “Professional Association of Small Business Accountants (PASBA), this book will help any small business owner remember to dream big, think realistically, and plan carefully, ultimately achieving more than ever imagined.
Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition
By Harvey B. Mackay
Written by a businessman who’s seen it all and done it all, this book has sold almost 2 million copies.
The 80/20 Principle: The Secret to Achieving More with Less
By Richard Koch
The book shows how we can achieve much more with less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts.
The Carrot Principle: How the Best Managers Use Recognition to Engage Their People, Retain Talent, and Accelerate Performance
By Adrian Gostick and Chester Elton
The book shows definitively that the central characteristic of the most successful managers is that they provide their employees with frequent and effective recognition.
The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It
By Michael E. Gerber
The essential primer for all small businesses dispels the myths surrounding starting your own business and paves the way to grow your business in a predictable and productive way.
The Referral of a Lifetime: The Networking System That Produces Bottom-Line Results Every Day
By Tim Templeton
Another book from the Ken Blanchard Series its author uses a fable to explain how understanding one’s personality type can enable you to showcase strengths and improve weaknesses to achieve success in business and in life.
Who Moved My Cheese?: An Amazing Way to Deal with Change in Your Work and in Your Life
By Spencer Johnson, M.D.
The author helps take the fear and anxiety our of managing the future and shows people a simple way to successfully deal with the changing times.
Get What's Yours
by Laurence J. Kotlikoff, Philip Moeller and Paul Solman
Learn the secrets to maximizing your Social Security benefits and earn up to thousands of dollars more each year with expert advice that you can’t get anywhere else.
Book of the Month
Attracting Perfect Customers
Stacey Hall
Most businesses spend far too much of their time and energy struggling to get new customers or hang on to existing ones-even customers who are ultimately more trouble than they're worth. Attracting Perfect Customers invites readers to move beyond the notions that "business is war" and winning market share means "beating" the other guy. The authors outline a simple strategic process for making businesses so highly attractive that perfect customers and clients are naturally drawn right to them.
Sound too good to be true? Hall and Brogniez have successfully shown clients how to do it for years, and now they share their secrets.
They prove that it is no longer productive or profitable to conduct business using the war-like marketing techniques of targeting customers and outmaneuvering the competition. In fact, these techniques seem antiquated and labor-intensive when compared to the Strategic Attraction Planning process, which requires just five minutes each day and enables any business to easily attract customers that are a perfect fit for their organization-the kind of customers it is a pleasure to serve.
Attracting Perfect Customers takes you step by step through the entire strategic attraction process. The authors reveal the six success standards of strategic synchronicity and share simple, fun, and easy-to-follow exercises that can be applied to any organization. They walk you through the process of creating your own personalized Strategic Attraction Plan and provide 21 supportive tips for making any company more attractive to its perfect customers.
Attracting Perfect Customers will take you to a place where there is an abundance of perfect customers and clients with whom you can build strong, satisfying, profitable, and lasting relationships. More...